Small and Mighty Conversations

S5 E10: Joanne Griffin, Arnold & Bird

December 11, 2019

Hello, I'm Sam
A born intuitive, educator & healer who believes that every one is capable of living an abundant and aligned life - without the hustle!
Learn more about me.
Now Trending:
The First Post Title Goes Here
Why I don't believe in affiliate marketing
Travel the world on fifteen damn dollars
Learn more about working with me
tell me more


In this final episode of season five, I chat with Small and Mighty “Co”, retail product development expert and founder of Arnold and Bird, Joanne Griffin.

Joanne shares her top tips around developing a product range and utilising trends in your business – whether you’re a product or service business, trends do affect you. 

Show Notes

Connect with Me


Join my mailing list:

How to Live Authentically in a World of Faking It – Self-led course:

Get 50% of Flodesk email marketing with this affiliate link:

Connect with Joanne


Instagram @arnoldandbird

Pinterest @arnoldandbird

Elevate Your Curiosity podcast

Knowing Your Ideal Customer PDF workbook

2020 trend guides – use code MIGHTY for 20% off

Links Mentioned:

Devil Wears Prada quote:

‘This… stuff’? Oh. OK. I see. You think this has nothing to do with you. You go to your closet and you select… I don’t know… that lumpy blue sweater, for instance, because you’re trying to tell the world that you take yourself too seriously to care about what you put on your back. But what you don’t know is that that sweater is not just blue, it’s not turquoise. It’s not lapis. It’s actually cerulean. And you’re also blithely unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves Saint Laurent… wasn’t it who showed cerulean military jackets? I think we need a jacket here. And then cerulean quickly showed up in the collections of eight different designers. And then it, uh, filtered down through the department stores and then trickled on down into some tragic Casual Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room from a pile of stuff.” – Miranda Priestly

add a comment

Leave a Reply

Your email address will not be published.

Browse By Category


Business talk





hey there!

I'm Sam

A born intuitive, educator & healer who believes that every one is capable of living an abundant and aligned life - without the hustle!

more about me

Burnt Out

Are you feeling overworked, overwhelmed and exhausted? Is your to-do list so long it's paralysing and you find yourself not doing anything because you have no idea where to start?

This free seven module mini course will help you take back control and master your day.

enrol now

free mini-course