Most small business owners don’t fail because of bad ideas.
They burn out trying to fix the wrong problems.
After 13 years in corporate retail and a decade mentoring entrepreneurs, I’ve learned one thing:
Most business problems aren’t actually business problems.
They’re confidence wobbles, money fears, and ‘what if I’m not good enough’ doubts – dressed up as strategy questions.
Here's what usually happens:
Someone books a session asking for a marketing plan. Thirty minutes in, we find out they’re terrified of being visible online.
Or they want help scaling but secretly doubt they deserve more success.
Or they’ve been ‘perfecting’ their offer for months, but fear of failure means they never put it out.
Different stories, same stuck point.
I see these patterns because I've lived them.
Climbing the corporate ladder at Swarovski and Arcadia, I carried the same perfectionism and need for external validation.
When I started my own business, I worked myself into the ground chasing the next achievement – until burnout forced me to realise that success without self-awareness is just sophisticated self-sabotage.
That’s why I don’t do fluffy coaching.
I call out what’s really keeping you stuck, and give you the tools, structure and accountability to fix it.
What Makes Me Different
I’m not the coach who asks endless questions and leaves you to figure it out alone.
My approach:
Call out the real problem (usually it's not what you think)
Give you specific actions to take (with deadlines)
Hold you accountable to actually doing them
Celebrate when you do, and help you understand when you don't
My background:
13 years in senior retail roles (I understand how business actually works)
10+ years mentoring entrepreneurs across various sectors (I've seen every excuse and every breakthrough)
Featured on The Telegraph, METRO, Psychologies Magazine, Stylist, Courier Magazine and BBC Breakfast and Channel 5 News (people trust my expertise)
Qualified in Life Coaching, NLP, Consumer Psychology, Positive Psychology and Human Design (I understand how minds, markets and energies work)
Ready to stop spinning your wheels and start moving forward?
Book a call and let’s get your business unstuck.
