I'm Samantha, a business mentor, life coach, writer and mother living in Hove, U.K. 

I believe that every person has the potential to create a life and business that feels deeply aligned with their soul's purpose. For too long, I saw women around me, including myself, struggle to balance the demands of work with the need for personal fulfilment. We were all striving for an impossible "work-life balance," constantly feeling pulled in different directions and never quite feeling whole.

My journey towards becoming a life coach and business mentor was born out of my own desire to break free from this cycle. I wanted to create a life that felt like a blend of work and living, where my business supported my personal values, passions, and well-being. And now, I am dedicated to helping other women do the same.

I incorporate a mix of psychology, strategy, spirituality (including Human Design and Astrology), and energy work such as Reiki into my coaching practice. This holistic approach allows me to support my clients not just in building successful businesses, but in healing wounds, overcoming limiting beliefs, and aligning their lives with their true purpose.

After more than two decades in the retail industry, in 2016, I transitioned into marketing consulting for small businesses, and in 2019, I followed a deeper calling to support heart-led entrepreneurs. I am passionate about guiding women to design and build businesses that not only succeed but also support the lifestyle they truly desire.

When I’m not working with my incredible clients, you can find me enjoying mindful movement—whether it’s Pilates, yoga, or a long walk by the sea. These practices are more than just exercise for me; they are ways to reconnect with my body, mind, and spirit, ensuring that I am always showing up as my best self.

As a new mum to Jude, born in January 2024, I’ve also learned to embrace the beautiful chaos of motherhood. My journey as a mother has further deepened my understanding of the importance of creating a life that supports all aspects of who we are—not just our roles as entrepreneurs but also as parents, partners, and individuals with our own dreams and desires.

I also love creating content for my Substack newsletter, Luminary Letters, where I share insights, inspiration, and practical advice on living a soul-aligned life. Writing is one of my passions, and through my newsletter, I hope to reach and support as many women as possible in their journeys.

I know that the path of entrepreneurship can be both thrilling and challenging. It’s a journey that requires not just hard work but also deep inner alignment. My mission is to help you discover your soul purpose, align your life and business with that purpose, and create a life that feels fulfilling, balanced, and true to who you are.

Whether you’re just starting out, looking to grow your business, or simply seeking more balance in your life, I’m here to walk alongside you, offering guidance, support, and the occasional nudge in the right direction. Let’s create something beautiful together.

With love and light,

Samantha x