I spot patterns other people miss.
After 13 years climbing the corporate ladder and a decade mentoring entrepreneurs, I've learned one thing:
most business problems aren't actually business problems.
They're fear problems. Confidence problems. "What if I'm not good enough" problems disguised as strategic concerns.
Here's what usually happens:
Someone books a session saying they need help with their marketing strategy. Thirty minutes in, we've uncovered that they're terrified of being visible online because their ex-colleague might judge them.
Or they want guidance on scaling their business, but they won't hire help because deep down they don't believe they deserve success.
Or they've been "perfecting" their offer for eight months because launching means risking failure – and failure means proving their inner critic right.
I see these patterns because I've lived them.
I spent years climbing the corporate ladder at companies like Swarovski, and Arcadia Group, always pushing for the next promotion, the next achievement, the next thing that would prove I was good enough.
When I left to start my own business, I carried all that baggage with me. The perfectionism. The need for external validation. The fear of not being taken seriously.
It took burning out completely to realise that success without self-awareness is just sophisticated self-sabotage.
Now I help other people skip that bit.
What Makes This Different
I'm not a coach who asks endless questions and leaves you to figure out the answers.
I'm the person who spots what you can't see, tells you exactly what's happening, and gives you a clear plan to fix it.
My approach:
Call out the real problem (usually it's not what you think)
Give you specific actions to take (with deadlines)
Hold you accountable to actually doing them
Celebrate when you do, and find out why when you don't
My background:
13 years in senior retail roles (I understand how business actually works)
10+ years mentoring entrepreneurs (I've seen every excuse and every breakthrough)
Featured on The Telegraph, METRO, Psychologies Magazine, Stylist, Courier Magazine and BBC Breakfast and Channel 5 News (people trust my expertise)
Qualified in Life Coaching, NLP, Consumer Psychology, and Positive Psychology (I understand how minds work)
Ready to Stop Pretending?
If you're tired of your own excuses and ready for someone to tell you what's really going on, let's talk.
