The Start & Sustain Mentorship™
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A 1:1 mentorship for new entrepreneurs ready to turn their business idea into a profitable, sustainable reality—without overwhelm or second-guessing.
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You’re ready to start your business but where do you begin?
You have a vision, a passion, and maybe even a few ideas—but actually getting your business off the ground? That’s where things feel messy.
✔ You’re stuck in overthinking, unsure which idea to run with or how to make it work.
✔ You have gaps in your strategy—pricing, offers, marketing, and visibility feel confusing.
✔ You know you want to work for yourself, but you’re struggling to create a clear plan.
.✔ You’re tired of Googling for answers and just want guidance that’s tailored to you.
What you need isn’t another course or generic “how-to” guide. You need strategic, personalised support to start strong and grow sustainably.
sounds good, how does it work?
That’s where Start & Sustain™ comes in.
A high-touch, 1:1 mentorship designed to take you from business idea to income with clarity, confidence, and a strategy that fits YOU. Using my Idea-to-Income Model™, we’ll refine your business concept, create an aligned offer, and build the foundational strategy you need to start attracting clients and making money—without burnout or overcomplication.
This mentorship also incorporates Human Design, helping you understand how you naturally make decisions, take action, and show up in your business. By aligning your business strategy with your strengths, we ensure you build a business that’s sustainable, profitable, and enjoyable.
What is
The Start & Sustain Mentorship™?
How It Works
Finding the Right Business Idea for You
We’ll work through The Idea-to-Income Model™, a structured framework that ensures you move from confusion to clarity and execution.
✔ Define your strengths, passions, and expertise to shape a business that aligns with you.
✔ Validate your business idea to ensure it’s profitable and sustainable.
✔ Gain clarity on your niche, ideal audience, and how to position yourself effectively.
✔ Use Human Design insights to understand your natural rhythms and decision-making style.
Structuring Your Offer & Business Model
✔ Craft an offer that makes sense for your skills and is appealing to your ideal clients.
✔ Set up simple pricing and business structures that feel aligned and profitable.
✔ Create messaging that clearly communicates your value and attracts the right clients.
Getting Visible and Selling with Confidence
✔ Develop a marketing plan that plays to your strengths and Human Design, and doesn’t rely on hustle.
✔ Learn how to talk about what you do in a way that resonates with your audience.
✔ Build confidence around sales so you can book clients without feeling pushy.
✔ Refine your strategy based on real-world feedback
.✔ Establish sustainable habits that keep your business running smoothly.
✔ Continue growing and expanding in a way that feels right for you.
Creating Long-Term Success & Sustainability
CLARIFY
DESIGN
launch
grow
rachel left her teaching role and pursued her passions
Sam’s help has been invaluable. She encouraged me to make bold decisions and helped me understand how I work best. Her Human Design insights and coaching expertise showed me the real me, giving me the clarity and confidence to move forward. I can’t recommend her enough.
carly quit her corporate job and launched her dream business
Sam’s positive energy and expertise were exactly what I needed to launch my business. Her tools and insights into behaviour gave me clarity and focus, transforming both my work and life. Be prepared to put the work in! It’s worth it! I can’t recommend Sam enough.
maria refocused her energy & went freelance
Sam’s positive energy and honesty made every session a joy. She gave me the clarity and confidence I needed, along with actionable solutions to take the next step. I can’t recommend working with her enough!
esther launced a coaching business
Sam helped me gain clarity on what I needed and wanted, while her Human Design reading gave me fresh insights to reflect on. Her care, knowledge, and actionable guidance made every session impactful. I’m so inspired to move forward—thank you, Sam!
Which Mentorship is Right for You?
✔ 3 x 60-minute private calls (bi-weekly).
✔ Business idea validation – ensuring your idea is viable and profitable.
✔ Niche, audience & messaging clarity – so you know exactly who you serve and how to reach them.
✔ Offer creation & pricing strategy – crafting a simple, aligned offer that works for you.
✔ Personalised roadmap – a clear, step-by-step action plan to move forward with confidence.
✔ Human Design fundamentals to help you align your new business with your blueprint.
✔ Client portal with structured resources & chat support.
✔ Follow-up notes & next steps after each session.
6-Week Business Clarity & Kickstart
For those who need clarity, direction, and a structured plan to get started
investment £1,250 (pay in full) or 2 payments of £660.
£100 credit if upgrading to the 3-month mentorship (pay-in-full only).
3-Month Full Business Mentorship
For those who are ready to create and launch their business with full support.
✔ 6 x 60-minute private calls (bi-weekly).
✔ Everything in the 6-week mentorship, PLUS:
✔ Refining & positioning your offer – ensuring it’s compelling, clear, and sellable.
✔ Marketing & visibility strategy – how to attract and connect with your ideal clients.
✔ Soft selling with confidence – learning to talk about what you do without feeling pushy.
✔ Simple systems & structure – setting up a business that supports your lifestyle.
✔ Launch support & real-time strategy refinement.
✔ In-depth Human Design reading to help you work with your energy and decision making style and align your marketing.
✔ Client portal with structured resources & chat support.
✔ Follow-up notes & next steps after each session.
investment: £2,750 (pay in full) or 3 payments of £960.
£100 credit if upgrading from a Clarity & Action Sprint™ (pay-in-full only)
ready to get started? apply today
This Is For You If
You have an idea for a business but need help making it real.
You’re done with overthinking and want structured, expert guidance.
You want to start your business in a way that feels aligned and sustainable—not forced or overwhelming.
You’re ready to take consistent action instead of endlessly planning and second-guessing.
Your business starts here.
You want to build a business that works with your Human Design, so you can grow with ease instead of struggle.
For over a decade, I’ve helped entrepreneurs cut through the noise, refine their strategy, and take aligned action to build businesses that truly support their lives.
I don’t believe in one-size-fits-all solutions. As a business mentor, strategist, and Human Design expert, my approach blends psychology, sustainable strategy, and energy work to create a business model that works with you—not against you.
My own Human Design design means I thrive on big-picture thinking, rapid problem-solving, and guiding others through transformation. My strength is helping you make sense of your ideas, clear the confusion, and move from indecision to momentum.
From podcast interviews and TV features to guiding high-level entrepreneurs through deep transformation, I’ve seen firsthand that success isn’t just about strategy—it’s about alignment, confidence, and taking action in a way that feels right for you.
With over 40 five-star Google reviews, my clients repeatedly say that working with me has helped them find clarity, trust themselves, and finally take action with confidence.
I’m here to help you break free from the overwhelm, stop second-guessing, and create a business that works for you, not the other way around.
Hi, I’m Sam
Your Guide to Building a Thriving, Aligned Business
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How To Get Started
Ready to start & sustain your business? Apply now.
1️⃣ Click below to complete the application and book your discovery call.
2️⃣ On the call, we’ll discuss your business idea, goals, and which mentorship option is best for you.
3️⃣ If we move forward, we’ll lock in your start date, and you’ll get immediate access to your client portal and first session booking.
💡 Limited spaces available each quarter.