A woman with long blonde hair, wearing a green floral blouse and jeans, sitting on a staircase and smiling at the camera.

You don't need another business plan.

You need someone to tell you what you're really avoiding.

A woman with long blonde hair wearing a green blouse with a tie in front, blue jeans, and smiling, stands on a staircase inside a house with framed art on the wall.

You say you want to start a business, but you've been "researching" for three years.

You claim you're ready to scale, but you keep tweaking your website instead of talking to customers.

You insist you need the perfect strategy, but you won't implement the good-enough one sitting in your notebook.

I see the pattern. Do you?

Most business problems aren't business problems. They're avoidance problems dressed up as strategy questions.

After 13 years in corporate retail and a decade as a business mentor, I've spotted the same patterns hundreds of times. The real issue isn't your business model – it's what you're pretending not to see about why you're stuck.

Dream it

•

Build it

•

Grow it

•

Dream it • Build it • Grow it •

How this actually works

For People Who Keep "Researching"

Clarity Sprint

90 minutes. One conversation. (£325)

The real reason you're stuck.

We'll cut through your surface-level concerns and identify what you're actually avoiding.

Then I'll tell you exactly what to do next and when to do it by.

For People With Ideas They Won't Start

Start & Sustain Mentorship

6 weeks (£1,250) or 3 months (£2,750)

Stop waiting for the perfect moment.

I'll give you a step-by-step plan, call out your excuses, and make sure you actually launch something real.

For People Stuck Despite Success

Expansion Mentorship

3 months (£3,000) or 6 months (£5,500)

You're making money (some, or a lot) but hitting invisible barriers.

I'll spot the patterns keeping you small and give you the tough love to break through them.

What People Actually Say

  • Working with Sam has been game changing for me and my business. I really value the clarity I get from our sessions and her support always leaves me challenged (in a good way), focused and more confident in my decision making. I have no hesitation in recommending Sam as a coach. It's like having a business partner who's always keeping you on track and has always got your back.

    - Lucy, Dodo Micropub

  • Sam’s positive energy and expertise were exactly what I needed to launch my business. Her tools and insights into behaviour gave me clarity and focus, transforming both my work and life. Be prepared to put the work in! It’s worth it! I can’t recommend Sam enough.

    - Carly (Left her corporate career and set up her dream gift box business)

  • Sam’s help has been invaluable. She encouraged me to make bold decisions and helped me understand how I work best. Her Human Design insights and coaching expertise showed me the real me, giving me the clarity and confidence to move forward. I can’t recommend her enough.

    - Rachel (Left her teaching job to retrain and start her own business)

  • Sam helped me gain clarity on what I needed and wanted, while her Human Design reading gave me fresh insights to reflect on. Her care, knowledge, and actionable guidance made every session impactful. I’m so inspired to move forward—thank you, Sam!

    - Esther (Started a coaching business)

  • Sam’s positive energy and honesty made every session a joy. She gave me the clarity and confidence I needed, along with actionable solutions to take the next step. I can’t recommend working with her enough!

    - Maria (launched herself as a freelancer)

  • Beautiful, affirming, conscious and in tune. Sam's support during some steady transitions in my life, gave me the focus, empowerment and confidence I needed to set out clear goals and achieve them. She's a truly well equipped and inspiring woman, filled with an effortless authenticity to inspire and navigate growth. Forever thankful for her positive outlook of the world. We need more Sam’s out here!New List Item

    - Beth Lishmund (Launched a group programme for aspiring voice over artists)

  • Sam is amazing! Since starting our coaching/mentoring sessions my business has completely transformed. She has given me the confidence, practical advice and contacts to push my business into a direction I am really happy with and I now really truly feel like I understand where I am going with it and what I want to offer. For the first time ever I now have more sales on my own website than on the marketplaces I sell on and I can put that down to all of the changes we worked out together in our mentoring sessions. Thank you so so much

    - Lucy, Little Things By Lucy

  • Sam is a wonderful coach! She has the perfect blend of commercial acumen, with her experience as a Marketing Director, and spirituality, using Human Design. I worked with Sam for six weeks and in this time my self awareness grew massively! I discovered lots of things about myself including a new way of working to make the most of my human design. I am more productive despite spending less time working and more time having fun! Most importantly, Sam helped me to trust myself and listen to my heart. Thank you Sam 💖

    - Laura Claire (Marketing freelancer)

  • Working with Sam was so beneficial. Her compassionate support encouraged me to take the leap into areas I'd long been procrastinating on. After every call I'd come away feeling energised and empowered. I highly recommend working with Sam for practical, insightful and positive results.

    Monique - Monique Fryer Yoga

  • Sam has a gift of cultivating a space to access your own wisdom. She embodies a flexible and down too earth approach, while also having the capacity to pivot and utilise structure & systems that are useful to support change. Her offering of ‘Human Design’ and other self diagnostic tools helps to reveal new possibilities and potentials, while shining a light on shadow areas with positivity & compassion. Sam is a great progressive coach who offers relevance and insight in our highly volatile times.

    - Sivaroshan (Multi-passionate entrepreneur)

  • Coaching with Sam completely changed how I think about my work. I came in confused and overwhelmed — she helped me untangle the noise, find direction, and rebuild my confidence. Her mix of practical strategy and emotional insight was exactly what I needed. I’m now booking more of the work I actually want to be doing, with a clear path forward and trust in myself to navigate it.

    - Emma (Motion Graphics Freelancer)

  • Working with Sam has been transformative — not just for my business, but for me personally. I wanted real 1:1 support, not another generic programme, and Sam delivered. Her warmth, insight, and strategic thinking have helped me grow my business and build the confidence to handle the ups and downs of small business life.

    - Kevin (Corporate Wellness Entrepreneur)

  • Sam has been absolutely wonderful and I am delighted that I made the choice to have coaching with her a few months ago. The sessions have really helped clarify my direction and they have made a huge difference. to my business and in fact to other areas of my life. Sam is very approachable and a great communicator. I can highly recommend her services and am so grateful for what she has done for me and my business.

    - Laura (Women Inspire)

  • Sam is an absolute delight to work with. She knows her stuff inside out, and has just the right mix of compassion, and firmly kicking you into action when needed. She will call you out on your procrastination, and help you to see why you are doing it, so you can move on and meet your goals. I can't recommend working with Sam highly enough!

    - Susie (Launched her luxury jewellery business)

  • Sam is just amazing! I have been so lucky to find her! She has so much experience and knowledge that a session with her should last one whole day! She brought me from a 0 to 10 in only 6 sessions and I cannot recommend her enough! I really hope to have the possibility to work with her again soon!

    - Valentina (Youtube Creator)

  • Sam is the perfect combination of a coach and mentor - I am so grateful for her knowledge and experience - it is second to none! I found my time with Sam so valuable as she helped me cut through the noise and explore the possibilities for my business so I could work out exactly what was the best route for me. I would highly recommend Sam! Thank you Sam!

    - Rachel (Business Coach)

  • Sam is an incredible coach. In just a few months, my mindset has completely shifted — I’ve gone from overwhelmed ideas to a clear direction and an achievable plan. I feel confident, in control, and ready to make bold moves in my business. Working with Sam has been one of the best investments I’ve made.

    - Abi (multidisciplinary artist & designer)

The Uncomfortable Truth

Most entrepreneurs fail because they're addicted to preparation instead of action.

They research competitors instead of talking to customers. They perfect their brand instead of making their first sale. They plan their scaling strategy before they've proven demand.

I've seen this pattern hundreds of times.

The solution isn't more planning – it's someone who'll call out your bullsh*t and get you moving.

That's what I do.

A woman with long, wavy blonde hair sitting at a glass table, writing in a notebook, with colorful tarot cards laid out in front of her, in a cozy room with a green sofa in the background.

I booked a clarity sprint with Sam, after recently starting my business, and trying to balance priorities I was feeling out of my depth and wanted experienced input on how best to progress. Sam provided exactly that! She was so kind, had a clear vision and agenda for the call, and provided really great ideas that I could action immediately. It's clear to see how much Sam cares, and how much effort she put in before and after the call. Our session has left me feeling so excited and less overwhelmed for the next steps. Couldn't recommend enough, I hope to work with Sam again.

-Fiona

Person lying on green sofa, using a laptop, with notebooks, an open planner, and a pen nearby.
A woman with long, wavy blonde hair sitting on carpeted stairs, smiling at the camera. She is wearing a green floral blouse, ripped jeans, and accessories including a watch, bracelet, and rings.

Hi, I’m Sam

13 years in corporate retail. Senior roles at Swarovski, Alexon Group and Arcadia. 10+ years mentoring entrepreneurs across multiple sectors. Featured on BBC Breakfast and Channel 5 News as a business expert.

Here's what most people don't know:

Many of my clients work with me for years, not months. They come back when they're ready for their next breakthrough, or when they hit a new challenge they can't solve alone.

Some have been checking in for five years. Others disappear for two years then return when they're ready to scale. This isn't typical in coaching – but it happens when you actually solve problems instead of just talking about them.

I don't do ‘fluffy’ coaching. I don't believe you can research your way out of a hole. I believe in spotting what's really keeping you stuck and giving you the tools to fix it, whether that’s helping to get your head in the game or practical solutions to real-business issues.